Work with Salwa
Make the public version of your work accurate.
For senior professionals, founders, executives, and leadership teams with a real opportunity ahead and a profile that does not yet support it.
Open a fileA board candidate and a founder entering a new market should not have the same plan.
The role, industry, internal politics, culture, privacy limits, and time available all change what is sensible.
Salwa works inside those facts. The assignment may involve a complete rewrite of the positioning or one careful change to the way a leader appears in public.
Personal Brand Intensive
For a professional who needs to settle the positioning and leave with work that can be used immediately.
OFTEN USEFUL FOR: A CAREER CHANGE, A NEW LEADERSHIP ROLE, ENTRY INTO A NEW MARKET, OR A PROFILE THAT STILL READS ONE LEVEL TOO LOW.
- Review of current search results and profiles
- Personal Branding Bible
- Positioning, biography, proof, and core messages
- LinkedIn direction and a 90-day working plan
Visibility Partnership
Regular strategy and direct feedback while the client updates the profile and begins publishing alongside the job.
OFTEN USEFUL FOR: A DEMANDING SENIOR ROLE WHERE CONTINUITY MATTERS MORE THAN A BURST OF PUBLISHING.
- Working sessions tied to current opportunities
- Planning for the profile, public work, and introductions
- Review that protects the client's own voice
- Help when resistance or corporate complexity slows the work
Executive and Leadership Programs
Individual coaching within a shared approach for leaders who represent the company in public.
OFTEN USEFUL FOR: LEADERSHIP GROUPS WHOSE INDIVIDUAL REPUTATIONS AFFECT TRUST IN THE COMPANY.
- Executive positioning tied to the company context
- Practical work on LinkedIn and public ideas
- Individual coaching with room for different voices
- Clear limits for brand, compliance, and reputation
A useful starting point
- There is expertise and evidence to work with
- A particular role, market, or reputation goal is in view
- Corporate and personal boundaries can be discussed openly
- The client can take small public actions between sessions
A likely mismatch
- The goal is attention with no business reason behind it
- A ghostwritten character is expected
- Daily output is being used as a substitute for positioning
- The client cannot participate in the work
Salwa reads the context before recommending a format.
Send the situation
Include the role, the opportunity ahead, and what currently feels difficult.
MarketYou checks the fit
The reply will say whether MarketYou can help and, if so, which format fits.
One conversation, if we see fit
A one-to-one call with Salwa. We decide the scope of the work together and check that we can work well with each other. No slides, no pitch.
Review the scope
You see the proposed work and details in writing before making a commitment.