Your LinkedIn profile is procedure three.

We begin with the next opportunity, the people involved in it, and the parts of your work they need to understand. Only then do we choose what to publish.

A former colleague should recognize you in the copy.

The new profile should sound like the way you think and describe the work you actually do.

Polished but borrowed language fails the test. A modest description that hides why people trust you with difficult work also fails.

We keep revising until the public version is accurate.

01ORIENTATION

Read the situation

A leader preparing for a board role needs a different public record from a founder entering a new market. Regulated work brings limits that an independent consultant may never face.

What appears when someone searches your name
The career or business decision ahead
Who influences that decision
Corporate, cultural, privacy, and reputation limits

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02POSITIONING

Build the Personal Branding Bible

This working file holds the value you create, the evidence behind it, the subjects you can return to, and the stories that are yours to tell. It also records language that sounds wrong in your mouth, so it does not creep back in later.

Your professional promise and the proof for it
Audiences and live opportunities
Trust, Mystic, and Power communication preferences
Biography, work stories, and recurring subjects

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03PRESENCE

Repair the record

LinkedIn usually comes first because prospects already look there. Depending on the objective, the work may also include speaking pages, articles, media references, or a consistent biography across the web.

LinkedIn copy and visual direction
Useful posts and professional conversations
Speaking, podcast, article, or network opportunities
Consistent facts and language across search results

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04RHYTHM

Set the pace

Jumping from silence to three posts a week is hard to sustain beside a demanding job. We start with a smaller routine and test it during a busy period.

A 90-day working plan
Prompts adapted to your voice
One place to capture proof and ideas
Review points with less support over time

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SALWA'S WORKING RULE · STAMPED ON EVERY PLAN

Better done than perfect.

The plan has to work during a difficult week.

Check your starting point

Working alone for now

Use the book.

It contains the exercises, examples, and nine-chapter method. An information request provides the full PDF free.

See what is inside →

When the context is complicated

Bring Salwa into the work.

Use the method with direct feedback on your role, company limits, next opportunity, and natural way of communicating.

See the ways to work together →