Salwa Benabdellouahad
I help people show their work without acting like somebody else.
I am MarketYou's co-founder and Head of Coaching. I listen to how a client describes the work and ask the difficult question directly. Then we turn the answer into something the client can do.
SUBJECT: S. BENABDELLOUAHADWhy MarketYou
Too much of the current work was missing online.
I kept seeing experienced professionals take on more responsibility while their profiles still showed an old job title and a thin biography.
Publishing could feel boastful, unsafe at work, culturally wrong, or simply exhausting.
When someone dislikes visibility, I want to know exactly why. The answer shapes the boundaries and the pace. Then we test one change during a real working week.
The recognition test
If someone who worked beside you cannot hear your voice in the copy, we keep working.
Better done than perfect
A live profile gives us something real to improve. A flawless draft teaches us very little.
A plan for your actual week
The routine has to survive deadlines, travel, internal approvals, and days when visibility is the last priority.
Independence is part of the work
You should be able to continue without us and know when the plan needs to change.
Experience
More than twenty years in marketing, commercial strategy, training, and communication.
| Marketing, commercial strategy, training, integrated communication | 20+ years |
| Digital marketing and entrepreneurship | 7+ years |
| MarketYou | Co-founder · Head of Coaching |
| Senior professionals across industries and cultures | Ongoing |
On the record
“You just need to say to people, hello, I'm here.”
Salwa Benabdellouahad
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